The Office of Planning and Research uses Hotjar to track interactions with the Beta Adaptation Clearinghouse site to better understand areas of the site which are causing problems for visitors when navigating, completing tasks, or in the general ease of finding content quickly and easily. Understanding this information is necessary for evaluating the effectiveness of proposed site changes.
No personally identifiable information is made available to us through the use of this tool. The IP addresses are anonymized to prevent physical device location, and visitor info is assigned a unique identifier to keep track of returning visitors without relying on any personal information.
For further details, please visit About Hotjar. Users can also opt-out of Hotjar all together.